What is Website Traffic Growth? What is the formula and why it is important

As a marketer, you understand the importance of web traffic. With it, you can convert leads into customers, and your business will slowly die. Fortunately, there are several things you can do to increase web traffic growth. In this blog post, we will discuss three such techniques. Keep reading to learn more!

What Is Web Traffic Growth?       

The growth in website traffic is an important marketing metric that measures the increase or decrease of visitors to your site. This can either be monthly, or yearly, and it depends on how you want to look at things!        

Traffic growth can be organic, which means that people find the site through search engines or social media, or it can be paid, which means that people are clicking on ads or promoted links. Many factors contribute to web traffic growth, including the quality of the content, the user experience, and the marketing efforts. By understanding these factors and implementing strategies to improve them, website owners can increase their traffic and grow their business.

Why Is Web Traffic Growth Important For Businesses?

Ask a marketer, you will like to have the best customers. But what’s after that? It is more web traffic. In a survey by wordstream, 61% of marketers seem to have the biggest challenge in generating website traffic. Here’s what the graph shows:

Web traffic growth is essential for the success of any online business. After all, if no one is visiting your website, it will be tough to generate sales or leads. There are some factors that can contribute to web traffic growth, including search engine optimization (SEO), content marketing, and social media marketing. 

You can quickly and significantly increase your web traffic by increasing your website’s visibility and making it easy for potential customers to find your products or services. And as your web traffic grows, so will your sales and leads.

Additionally, web traffic can be a good predictor of future success. If you’re able to attract many visitors to your site today, there’s a good chance that you’ll be able to continue doing so in the future. This type of growth can be precious for any business, and it’s something that every website should strive for.

Ultimately, there’s no question that web traffic is essential. It’s a key metric for any website, and it can provide valuable insights into your site’s popularity and future success. If you need to track your web traffic growth rate, now is the time to start!

4 Causes Of Low Web Traffic Growth

Here are the four most common causes of low web traffic growth:

Lack Of Consistent Content Updates

One of the biggest reasons why your website traffic growth may have plateaued is that you’re not regularly updating your content. In order to maintain a consistent stream of website traffic, it’s important to keep your content fresh and relevant. If your website hasn’t been updated in months, or even years, chances are that people have stopped visiting because they don’t find anything new or interesting.

Poor Quality Content

Another reason why your website traffic growth may have stagnated is that the quality of your content has decreased over time. If you used to regularly post well-written, informative articles but have since switched to shorter, less substantial pieces, it’s likely that your traffic will reflect this change. 

Lack Of Social Media Engagement

If you’re not actively promoting your website and its content on social media, you’re missing out on a huge opportunity to increase your website traffic. These days, social media is one of the most powerful tools for driving traffic to a website. If you’re not taking advantage of this, you’re likely to see a significant decrease in your website traffic growth.

Not Optimized For Search Engines

If your website isn’t optimized for search engines, your website traffic growth will likely be slow. In order to ensure that your website is visible to as many people as possible, it’s important to make sure that it’s optimized for search engines. This means including relevant keywords in your website content and titles, as well as making sure your website is easy to navigate.

How To Calculate Web Traffic Rate?

There are many ways to monitor web traffic. Some web hosts offer tools to their clients that estimate how much traffic a site gets and breakdowns of where the traffic came from, such as search engine referrals or social media sites. However, these days most people use more sophisticated services that delve deeper into the makeup of web traffic. 

Yearly Growth Rate:

[ (#) sessions from current year – (#) sessions from previous year ] / # session from previous year X 100 = (%) Yearly Growth Rate

Monthly Growth Rate:

[ (#) sessions from current month – (#) sessions from previous month ] / # session from previous month X 100 = (%) Monthly Growth Rate

How To Check Web Traffic Growth On Websites?

You must know where you stand by tracking the web traffic growth within the business. Every business owner wants the traffic to go up but you will experience short-term fluctuations depending on different factors. Here’s how Google Analytics can help you track web traffic:

Web Traffic Growth Example

The picture below covers growth in total traffic growth when compared to the last year as an online retailer. It continues to increase traffic to the site even as a statewide homestay but the orders lift and stores reopen. This North American Retailer continues to get increased web traffic growth on-site.

Tools To Help Improve Web Traffic Growth

Here are ten tools you can use to increase website traffic:

Linktree                             

Linktree is a tool that allows you to create a single link that leads to multiple destinations. This is especially useful if you have several social media accounts and want to direct your followers to all of them with one click.

Using Linktree, simply create an account and add your social media links. Once you’re done, you’ll be given a link to share with your followers. When they click on it, they’ll be taken to a page where they can choose which social media account they want to visit.

Google Analytics

Google Analytics is a free tool that allows you to track your website traffic. It provides detailed reports on where your visitors are coming from, what they’re doing on your site, and how long they stay.

Alexa  

Alexa is a free tool that tracks your website traffic and compares it to other websites. It also provides detailed information on where your visitors are coming from, what they’re doing on your site, and how long they stay.

BuzzSumo

BuzzSumo is a tool that allows you to find the most popular content on social media. It also lets you see who’s talking about your content and how often it’s being shared. To use BuzzSumo, simply create an account and enter the URL of the content you want to track. Once you’re done, you’ll be able to see detailed reports on the most popular content on social media.

Filmora

Filmora is a video editing tool that allows you to create and edit videos for free. It also provides a library of royalty-free music and sound effects that you can use in your videos. To use Filmora, simply create an account and launch the app. Once you’re done, you’ll be able to access the library of royalty-free music and sound effects.

Adroll

Adroll is a tool that allows you to create and manage your ads. It also provides detailed reports on your ad performance, including impressions, clicks, and conversion rates.

To use Adroll, simply create an account and add the code to your website. Once you’re done, you’ll be able to see detailed reports on your ad performance.

MailerLite

MailerLite is a tool that allows you to create and send newsletters. It also provides detailed reports on your newsletter performance, including open rate, click-through rate, and unsubscribe rate.

SEMRush

SEMRush is a tool that allows you to track your website’s search engine ranking. It also provides detailed website traffic information, including keywords, backlinks, and organic searches.

To use SEMRush, simply create an account and add the code to your website. Once you’re done, you’ll be able to see detailed reports on your website’s search engine ranking.

Mistakes Marketers Make While Measuring The Web Traffic Growth

Here are the mistakes marketers come across when measuring web traffic growth:

Not tracking the right metrics

The first mistake that marketers make while measuring their traffic growth is not tracking the right metrics. There are a lot of metrics that can be tracked, but not all of them are equally important. Marketers should focus on metrics that are directly related to their business goals.

Not setting up goals 

Another mistake is not setting up any goals. Without goals, it’s impossible to measure progress. Goals should be specific, measurable, achievable, relevant and time-bound.

Not using data analysis tools

The third mistake is not using data analysis tools. There are many great tools available that can help marketers track their traffic growth and analyze the data. Marketers who don’t use these tools are missing out on a lot of valuable information.

Not segmenting traffic

Another mistake is not segmenting traffic. Segmenting traffic allows marketers to see which sources are generating the most leads or sales. It also helps them identify which visitors are the most valuable and which ones are just wasting their time.

Not monitoring conversions 

The fifth mistake is not monitoring conversions. Conversions are the most important metric for any business, yet many marketers don’t track them. Monitoring conversions allows businesses to see which marketing activities are generating the most leads and sales.

5 Ways To Improve Web Traffic Growth

Here are five ways to improve web traffic:

Host Webinars

Webinars are a great way to attract new visitors to your website. By hosting a live event, you can offer valuable information and insight that your audience is sure to appreciate. Not only will webinars help you build brand awareness, but they can also generate leads and drive traffic to your site.

To get the most out of your webinars, be sure to promote them ahead of time and provide a link to your website in the registration process. You can also encourage attendees to share the event with their networks.

Start An Online Community

Another great way to attract new visitors to your website is by starting an online community. By creating a space for people to connect and engage with one another, you can build relationships and drive traffic back to your site.

To get started, you can create a Facebook group or launch a forum on your website. Then, be sure to promote your community and encourage members to invite their friends.

Participate In Forums And Online Discussions

In addition to starting your own online community, you can also participate in forums and discussions that are relevant to your industry. By adding value to the conversation and sharing your expertise, you can attract new visitors to your website and build relationships with potential customers.

To find forums and discussion groups, simply do a search on Google or another search engine. Then, take some time to introduce yourself and start participating in the conversation.

Attend Conferences And Networking Events

If you’re looking for face-to-face interaction, attending conferences and networking events is a great option. Not only will you have the opportunity to meet new people, but you can also share your website with potential customers and partners.

To make the most of your conference experience, be sure to bring plenty of business cards and promote your website in your interactions.

Start An Email Newsletter

An email newsletter is a great way to keep your audience informed about what’s going on with your business. By sending regular updates, you can drive traffic back to your website and generate leads.

To get started, simply create an email list and start sending out content on a regular basis. Be sure to promote your newsletter on your website and social media channels. You can also encourage your readers to share your content with their networks.

For instance, this emotional copywriting gets 1,000 visits when it comes to organic searches per month. But it generates more than 4,000 sessions in a few days.

The Final Verdict

By following the tips in this blog post, you should be able to increase your web traffic growth. These include optimizing your website for search engines, creating high-quality content, and promoting your content through social media and email marketing. If you need help implementing these strategies or troubleshooting any issues, reach out to us – we’re here to help! Have you implemented any of these tips? What tactics have you found to be most effective in increasing web traffic? Let us know in the comments below!