Have you ever wondered how many active listings your eCommerce store or SaaS company has on any given day? It’s a valid question and one that can have a significant impact on your business. In this blog post, we’ll explain why you should be paying attention to the percentage of active listings, and what you can do if it’s not where you want it to be. Stay tuned!
What Is The Percentage Of Active Listings?
The percentage of active listings is a metric that calculates the proportion of listings which show up in buyers’ searches. The definition of an active listing may differ based on your business needs and specificity. No two marketplaces are the same, so it is important to tailor the definition to your own marketplace.
An active listing is one that buyers are able to view and purchase. The percentage of active listings helps you to understand what proportion of your overall inventory is visible to potential buyers. This metric is important because it can help you to identify problem areas in your marketplace.
If you have a low percentage of active listings, it may be due to poor-quality listings, out-of-date inventory, or other factors. By understanding the percentage of active listings, you can take steps to improve the visibility of your listings and thus increase sales.
Why Is The Percentage Of Active Listings Important For eCommerce?
The percentage of active listings is important for eCommerce for two primary reasons. The first has to do with the way in which search engines rank products and product pages. In general, the more active listings a company has, the higher it will appear in search results.
The second reason is related to customer trust. When customers see that a company has a high percentage of active listings, they are more likely to trust that company and be more likely to make a purchase. As a result, the percentage of active listings is an important factor for both search engine optimization and customer trust.
How To Calculate The Percentage Of Active Listings?
To calculate the percentage of active listings, you will need to divide the number of active listings by the total number of listings. This will give you the percentage of active listings.
The formula:
# of active listings / total # of listings = (%) Percentage of Active Listings
For example, if there are 100 listings and 50 of them are active, then the percentage of active listings would be 50%. The percentage of active listings is a good indicator of how well a company is doing. If the percentage of active listings is low, it may be an indication that the company is not doing well.
Conversely, if the percentage of active listings is high, it may be an indication that the company is doing well. Therefore, it is important to keep track of the percentage of active listings when evaluating a company’s performance.
What Is A Good Percentage Of Active Listings?
There’s no definitive answer to the question of what percentage of active listings is ideal for an eCommerce site. However, there are a few factors to consider that can help you determine what’s right for your business.
First, think about your overall inventory levels. If you have a large number of SKUs, you may need to keep more listings active in order to ensure that customers can find the products they’re looking for. On the other hand, if you have a limited selection, you may be able to get by with fewer active listings.
Another factor to consider is the rate at which your products sell. If you have a high turnover rate, you’ll want to make sure that you have enough active listings to keep up with customer demand. Conversely, if your products tend to sit on the shelves for longer periods of time, you may be able to get by with fewer active listings.
Ultimately, there’s no perfect formula for determining the ideal percentage of active listings for an eCommerce site. However, by taking into account factors such as overall inventory levels and product turnover rate, you can arrive at a figure that makes sense for your business.
Wrap Up
Paying attention to the percentage of active listings is important for ecommerce businesses because it provides insight into customer demand, helps to predict inventory needs, and can be used to make pricing decisions. This data is especially useful when combined with other metrics, such as average order value and conversion rate. By understanding how these metrics interact, you can make informed decisions that will help your business grow.