There are many ways to increase your website’s organic search traffic, but one of the most effective is to boost your branded search traffic. Branded search traffic comes from people seeking your brand or product online. Increasing your branded search traffic can improve your website’s visibility and reach a larger audience. In this blog post, we’ll discuss some tips for boosting your branded search traffic.
What Is Branded Search Traffic?
The power of well-branded search traffic is the volume that comes to your website via branded keywords on Google, Bing, and Yandex is called branded search traffic.
Branded search traffic is valuable because it’s more likely to result in a sale or other desired action. Because of this, it’s important to track your branded search traffic to see how effective your marketing efforts are. There are a few different ways to do this, but one easy way is to use Google Analytics. Just set up a goal in Google Analytics and track how many people reach that goal after coming from a branded search. If you still need to track your branded search traffic, start today! It’s an essential part of measuring your marketing performance.
Why Is Branded Search Traffic Important?
There are many benefits of branded search traffic. Some reasons why it is important are:
Helps People Find Your Business
People who search for your brand name are usually already familiar with your business and looking for specific information.
Builds Trust And Credibility
Seeing your brand name in search results helps build trust and credibility with potential customers.
Increases Brand Awareness
The more people see your brand name in search results, the more aware they will become of your brand.
Drives Targeted Traffic
People searching for your brand are usually already interested in what you offer. This makes them more likely to convert into customers or clients.
Helps You Rank for Other Keywords
Having a strong brand can help you rank higher for other keywords that are related to your business. Search engines view brands as more relevant and trustworthy than non-branded websites.
Generates Long-Term Results
The benefits of branded search traffic can last long after the initial investment. Once your brand is established, it will continue to appear in search results and drive traffic to your website for years to come.
Improves Click-Through Rates
People are likelier to click on a result that includes your brand name than one that doesn’t. This can help you get more traffic from the same amount of search engine exposure.
Helps You Stand Out from The Competition
If your competitors are not investing in branded search traffic, you can gain a competitive advantage by doing so.
Provides Valuable Insights
Tracking branded search traffic can give you valuable insights into what people are searching for when looking for your business. This information can be used to improve your website and marketing campaigns.
It’s Cost-Effective
Compared to other forms of marketing, branded search traffic is relatively inexpensive. Even if you have a small budget, you can still see results by investing in branded search traffic.
Branded search traffic is an important part of any marketing strategy. It can help you build trust and credibility, increase brand awareness, and drive targeted traffic to your website. It is also a cost-effective way to improve your search engine rankings and stand out from the competition. Now is the time to start if you still need to invest in branded search traffic.
Branded vs. non-branded search traffic
The difference between branded and non-branded search is that a company’s name or logo appears in the results of an online searcher when they look for something related to your business. In contrast, using this same keyword without branding will show up as “no match.” This applies organically on our site and paid advertising such as Google Ads, where advertisers can put their names behind specific keywords, which would otherwise bring back no information unless someone clicked through from those advertisements.
This is an example of how branded and unbranded search is different.
How To Calculate Branded Search Traffic?
There are a few ways to calculate branded search traffic, but the most common and perhaps simplest method is to divide the number of searches for a particular brand term by dividing it by the total number of searches. For example, if there are 100 searches for “Brand X” and 10,000 total searches, then the branded search traffic would be 1%.
Track Branded Search Traffic By Google Analytic
The most effective way to measure brand awareness is using regular expressions in Google Analytics. One of the awesome features that you can find on this website is the Acquisitions – Search Console-Queries menu, and it’s called Time Frame report, which will show all potential variations and forms for your company name along with their respective search volumes over a selected period (for example yesterday).
You’ll need some knowledge about how these work before getting started, but don’t worry; we’ve got everything needed here!
Examples Of Good Branded Search Traffic
One of the most common ways that branded search traffic can be generated is through online advertising. This can be in banner ads, paid search ads, or social media ads. Another common way to generate branded search traffic is through SEO and content marketing efforts. Creating high-quality content that ranks well in search engines and is shared often on social media can help to drive up branded search traffic over time.
In some cases, simply having a strong brand name can be enough to generate a significant amount of branded search traffic. For instance, if someone searches for “Nike” or “Samsung,” they are likely looking for the official website of these brands. As a result, these brand names tend to generate a lot of branded search traffic on their own.
Finally, it’s also worth noting that branded search traffic can sometimes be generated through offline marketing efforts as well. For instance, if a company has a strong presence at tradeshows or other events, this can often lead to people searching for the brand name online afterwards. All of these are examples of how branded search traffic can be generated.
According to databox, specific industries have reasonable branded search traffic depending on the number of times the brands are searched. Here’s the graph:
Conclusion
If you want to increase your branded search traffic, focus on creating quality content optimized for SEO. In addition, make sure to promote your content through social media and other channels. By following these tips, you can quickly see an improvement in your traffic numbers.