This is the Tracer pitch deck to raise a $10m seed round in 2021.
About
Data analytics software company Tracer in June announced a $9.9 million seed funding round led by big names like former Walmart and Amazon exec Marc Lore and NBA star Kevin Durant’s firm Thirty Five Ventures.
The company started in 2015 as a unit of Gary Vaynerchuk’s ad agency VaynerMedia. Tracer is a software platform that automatically collects and organize data that isn’t personally identifiable. It also offers free consulting services.
Tracer CEO Jeffrey Nicholson said he pitched the idea to Vaynerchuk and it operated in stealth mode for three years before spinning off in 2018.
Vaynerchuk introduced the company’s principals to investors he knew and advised Tracer on tailoring its presentation to them. For example, he suggested wooing Lore with data and emphasizing top-line growth and big-name clients when pitching Brett Yormark, co-CEO of Jay-Z’s sports agency Roc Nation United. Yormark later joined the seed round.
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