Viral model

How to model viral growth at your startup

Tl;dr: This is a viral growth for startups overview which explains how to model virality in detail. There is a free excel model to download There are 3 parts in this series: How to model viral growth at your startup Viral cycle time matters if you want to go viral Basic Overview of K Factor in Viral Growth Models for …

K factor basics of virality

Basic Overview of K Factor in Viral Growth Models for your Startup

This blog is a simple introduction to explain the K factor in viral growth for startup founders. You’ve heard of going viral. It’s this magical thing where you put something out into the world and without much effort, you are an overnight sensation. But underlying this ‘magic’ is an actual math formula (that’s simple and wrong, ha!). This blog will …

Network effects

Getting Network Effects in Your Startup: an a16z Podcast

Network effects! Everyone has heard they are useful, but how much do you really know about them and how do you get the ‘flywheel’ spinning? In a16z Podcast, partners Anu Hariharan and Jeff Jordan (who invest in marketplaces, consumer, and more) share with Sonal Chokshi their observations, insights, and experiences. One of the biggest misconceptions around network effects (which are one …