NWO.ai pitch deck to raise $3.5m Seed round

This is the NWO.ai pitch deck to raise a $3.5m seed round in 2020.

About

NWO.ai is an intelligence amplification platform that harnesses machine learning techniques and human metadata. nwo’s bleeding-edge technology enables clients to surface the fears, motivations, and demand drivers underlying various Signals, providing them with unprecedented access to the why behind a narrative. nwo’s platform is already in use by several Fortune 500 brands to empower key resource allocation decisions.

When Imogen Low started her job with SAP at 17, other employees often assumed she was a sales intern.

“No,” she would tell them. “I’m a machine-learning engineer.”

Low won engineering prizes at her Australian high school, where she said she “was often one of the only females in the room.” She “skipped the whole college thing” in favor of teaching herself and, leveraging her engineering awards, landed a job with SAP in Singapore, she added.

Five years later, she’s hiring for her own startup — and some of her former colleagues have asked her about a job. The 22-year-old is a cofounder and the chief technology officer of NWO.ai, a startup that just emerged from stealth mode with $3.5 million in seed funding. The substantial round — coled by Hyperplane Venture Capital, Wavemaker, and Colle Capital — will help Low and her cofounders scale its sales operations and fuel growth worldwide, she said.

NWO.ai taps into a “fire hose” of data from search engines, social media, and digital news sites, and analyzes it using proprietary predictive artificial-intelligence algorithms to spot emerging trends and produce actionable reports for customers. The young NYC startup already has a Fortune 500 company as a customer, with a handful of others in the pipeline.

“NWO’s platform cuts through noisy, unstructured, conversational data and extracts quantifiable signals before they are readily apparent,” John Murphy, a partner at Hyperplane Venture Capital, said in a statement. “It’s a perfect example of machine intelligence supporting decision-making processes for corporate leaders.”

To build the platform, NWO used more than 2 petabytes of data — about as much data as you would consume in five years of binge-watching movies nonstop — from search, social media, and news dating back to 2006. The startup’s algorithms tracked when and how 20 million “microtrends” peaked to project when related new trends would arise. Companies can benefit from the patterns of the past applied to upcoming events.

The startup began beta testing its product in early 2020, about a year after it was founded in 2019, and NWO then joined SAP’s startup incubator, SAP.io, in September. The foundry’s leader, Alexa Gorman, said in a statement that NWO.ai’s data “will allow companies to determine consumer signals much earlier than what’s possible today — this information provides leading indicators of consumer purchasing behavior.”

In one experiment, the startup looked at voting behavior. Based on data NWO analyzed on US voter sentiment ahead of the election, the company “predicted with 80% certainty that Biden would win,” Low told Insider.

Low’s two cofounders are Sourav Goswami, a 25-year veteran of the finance, real estate, and private equity worlds, and Pulkit Jaiswal, a drone entrepreneur and inventor that MIT Tech Review placed on its Innovators Under 35 list in 2016. Goswami and Jaiswal share CEO duties.

Funding rounds

Announced Date	Transaction Name	Number of Investors	Money Raised	Lead Investors
October 7, 2020	Non Equity Assistance – nwo.ai	1	—	SAP.iO
Oct 1, 2020	Seed Round – nwo.ai	4	$3.5M	Colle Capital Partners, Hyperplane Venture Capital