What is Daily Active Users? What is the formula and why it is important

If your content marketing strategy isn’t delivering the results you expected, it might be time to start paying attention to daily active users (DAU). Whether you’re running a mobile app or simply writing blogs and creating social media posts, tracking DAU can give you unprecedented insight into what your customers are actually doing—and why. With a clearer understanding of how …

What is Burn Multiple? What is the formula and why it is important

Burn multiple is an important concept for any startup to consider when strategizing and mapping out its business plan. Not only can the practice help startups determine their risk tolerance and efficient use of resources, but it can also provide insights into the core values of a company and frame how to work towards achieving it’s goals. If you’ve been …