| Formatting |
Input the start dates for the actuals and forecasts to start. These are key to align actual and forecast in the model output sheets |
| P&L Actual |
This is the P&L of your actual numbers. These can feed into the combined P&L and they are used to connect your actuals to forecasts (e.g. customers to get recurring income) |
| P&L Forecast |
Detailed forecast P&L of your startup. This mainly pulls in all the numbers fromother sheets, with only a few assumptions to input |
| P&L Combined |
This combines the forecast and actual sheets together. There are no assumptions |
| P&L for Deck |
This combines the summary forecast and actual sheets together for the first 12 months and for 3 years annual to insert in your pitch deck. Change to whatver you want |
| Source and Use |
Use this to figure out how much to raise and to present your 'sources and use' of money you raise in your 'ask' slide |
| KPI - Subs |
Some KPIs for your subscription side of the business (A bit more SaaS like) |
| KPI |
A detailed summary of all your KPIs |
| Charts |
Summary of charts from across sheets |
| Staff |
Forecasts for all staff (Other than warehouse, photography and customer care staff). All the related staff and G&A costs |
| Expense calcs |
Logistics including shipping, photography, customer care, payments and stock purchasing assumptions/calculations |
| D&A - Tax |
Calculate your depreciation (there is no amortization) and your tax simply |
| Sub - Pricing |
Input your subscription pricing and discount rate if you sell annual packages with discounts |
| SKU |
Forecast your SKU and the revenue and cost basis per SKU. This is for the product part of the business (not subscription) |
| Product - Cohort Build |
Orders and revenue are forecasted by cohort in detail for non-subscription part of business. All assumptions are at the top. Mechanics are below |
| Conversion assump |
All the assumptions that drive your revenue calculations. This sheet is key, takes marketing users and you divide them into product/subscription users and other key assumptions |
| Sub - Calcs - Monthly |
Calculate the monthly portion of your subscription users. There are NO assumptions on this sheet |
| Sub - Calcs - Annual |
Calculate the annual portion of your subscription users. There are NO assumptions on this sheet |
| Sub - MRR & Cust Summary |
A summary of your subscription calculations (The calculations in the monthly and annual sheets are long) |
| Marketing |
Centralizes the marketing data and applies conversion rates to create 'registered users' of your site (Which then buy, or you can simplify with one conversion rate, depending on your funnel) |
| Paid & organic |
Organic growth and paid traffic to the site. Feeds to the traffic build in 'Marketing' |
| Email |
Calculates the sign ups to your email database. Feeds to the traffic build in 'Marketing' |
| Blog & Social |
Calculates the traffic that comes from promotion activities by blogging and social media. Feeds to the traffic build in 'Marketing' |
