Difference between basic and pro marketplace model
Basic model
Advanced model
Comment
Profit & loss
3 sheets
3 sheets
Same
Depreciation
None
Detailed
Only in pro
Tax
Basic
Detailed
Inv bank style calculations
Summary P&L
Yes
Yes
Same
KPI
186 rows
207 rows
Additional KPIs
Registration conversion
None
4 methods
Advanced marketing funnel
Supply side revenue
3 types
4 types
Add: payment revenue
Demand side revenue
4 types
6 types
Add: payment + adverts
Marketing sheets
None
Full
10 marketing sheets
Charts
35
115
3x more charts
Source & use
Yes
Yes
Same
Automated costs
Payment
Payment + tech
Email and server automation
Staff sheet
Basic
Basic + detailed
Large detailed staff method
Automated support
No
Yes
Automate CC + CS staff
Automated sales
No
Yes
Automate supply sales
Conversion to customers
Yes
Yes
Same
Registration sheet
Marketing driver
4 methods
3 more ways to control funnel
Mktg traffic to trial x2
No
Yes
Conversion rates of channels
Paid & organic x2
No
Yes
Detailed paid spend
Email x2
No
Yes
Increase organic acquisition
Blog & social x2
No
Yes
Increase organic acquisition
Channel sales x2
No
Yes
CPL + CPA acquisition
Sheets
16
29
2x the sheets
Formulas
60,307
128,189
It's 2x a big
Filled model only
€99
€319
Template numbers
Filled + blank model