No. Don’t do anything cringy. Investors want to invest in a real business that logically makes sense. I teach my clients to allude to the things they want to say. If you want to say “I know the industry” you allude to it by telling an industry narrative that illustrates your insights… investors sense you know. You don’t say “we’re …
Has anyone tried making an interactive startup pitch deck?
DON’T DO ANYTHING FANCY! Be normal The fanciest deck I saw was a website, it was called Piccsy (site was taken down). Seriously, don’t bother trying to do anything fancy. Making a quality deck is hard enough, so trying to make that fancy is totally pointless. Investors don’t want anything fancy. They have their way of working. You make some …
What is a pitch deck, and how do you explain it to someone?
You want money, the investor’s job is to allocate it. The issue is the ratio of startups to investors. There are a lot more startups than investors. That imbalance is key to your sanity. Founders want attention and investors have limited willingness to live. The power dynamic is now set. Think of tinder dating. You both swipe right and one …
Polar Bear Hunting to understand your target audience
Tl;dr: A simple analogy to understand who your audience is and how to define them so you can go looking for them effectively. This applies to anything, including finding a cofounder, or looking for sales prospects. I teach this to literally everyone. Every single time I’m on a call and they’re wondering about their target audience, or even why things …
What’s a good file size for sending a pitch deck around?
Tl;dr: Email your deck to an investor as an attachment. Send it in a PDF. The file size shouldn’t be larger than 8mb I get asked a lot of ‘basic’ questions from founders on a host of topics. I thought to make a simple post for you on file sizes and emailing your deck to VCs when you are running …